August 13th, 2009
As web designers, we often come across a small business who has extremely good reviews online on several review sites such as Yelp and Kudzu, yet the business fails to take advatge of their positive reviews. Having positive reviews online are great and it says a lot about the credibility of a small business, but if a small business lacks a decent website a lot of that credibility is lost.
To take full advantage of positive reviews online it is absolutely imperative that a small business has a website. A positive review will attract interest to the business, leaving the potential customer wanting to find out more. A positive review does not close the deal, it only invokes interest. Once their is some interest created, the next step a consumer usually takes is to check out the business’ website to learn more about the services offered and whether the business is a right fit for the potential customer. When the user searches for a small business’ website only to find out that the business does not have one, a lot of the credibility and interest that the positive online review created is completely lost. When a small business doesn’t have a website it seems as if the small business doesn’t take their business seriously, and can really damage the business reputation. With over 80% over consumers researching businesses before the purchase, it is absolutely necessary for any small business to have a website.
At Simple Super Media Group we specialize in small business web design and can develop an online presence within any budget. If you own a small business don’t go another day without a website. Contact us today!
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August 2nd, 2009
Our latest project was a major success. MCA Automotive Services came to us for with a request to create a solid web presence. They wanted to take expand their marketing reach, which consisted of traditional print advertisements, to capture the rapidly expanding online audience.
We developed MCA Automotive Service’s website with results in mind and we got just what we asked for. With a solid website and some of the best search engine optimization in the business we delivered an online presence that has taken MCA Automotive Services to new heights.
We welcome MCA Automotive Services to the internet and wish them the best of luck!
Posted in Small Business Web Design, Small Business Web Sites | No Comments »
July 30th, 2009
In this tutorial we will look at some tips and techniques you can use to arrange your pages to get higher search engine placement.
Most Important Tips for Higher Search Engine Placement
- Put your keywords in the “title” tag of your site. Make sure the keywords are in the beginning. Don’t make your title anymore than 7 words.
- Put keywords in your url’s. Name pages after their keywords.
- Make keyword density about 4-7% of the page. Anything higher than 10% looks suspicious to the search engines.
- Put your keywords in the H1 and H2 headings, but be sure the page has relevant content.
Somewhat Important Tips for Higher Search Engine Placement
- Have your keywords in the beginning of the document.
- Have your keywords in the “alt” tags for pictures to describe what the picture is to the search engines.
- Keyword proximity matters to the search engines. Having a phrase like “higher search engine placement” is not the same as having “higher” in one paragraph and “placement” in another paragraph.
Less Important Tips for Higher Search Engine Placement
- Adding keywords in meta tags is not even looked at by Google, although Yahoo! and Bing still consider them slightly.
- Optimizing for synonyms can be effective as most of the search engines can determine synonyms and include those words into the relevancy for your main keywords.
Bad Techniques for Higher Search Engine Placement
- Don’t dillute pages with keywords. Dilluting pages with keywords will take away form your main keywords and excessive keywords will reduce the relevancy of your pages.
- Don’t stuff the page with your keywords. Having a keyword-to-content ratio of more than 10% can hurt your page ranking because search engines will realize your trying to manipulate the search engine placement and they could possibly ban your from the results.
Follow these tips to increase your page relevancy and climb higher in the search engine rankings. We design sites that take search engine rankings into account from day one. If you would like a website designed make sure your designer has mastered SEO as well.
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July 28th, 2009
Add a blog to your website and you will reap some great benefits. Here are 3 reasons to add a blog to your existing web site.
Blogs are Great for SEO. Adding a blog to your website is great for search engine optimization because you will be delivering freshly updated content on your site on a routine basis. Search engine spiders love this. Also a blog on you website allows you to grow the size of your website. If you blog is set up right you will be able to add additional keyword targeted articles, quickly and easily and in a SEO-friendly format.
Blogs Build Communities. Adding a blog to your website is great for building a community that will attract industry peers, allow you to interact with your clients and most of all attract new clients. By delivering information and allowing others to interact with your website blog, you create a community which will attract visitors and keep them coming back for more.
Blogs Demonstrate Expertise. By having a blog on your website you can show clients and potential customers that you really know what your doing. Adding a blog to your website allows you to share your knowledge with the rest of the world. Once people realize you have the expertise, they’ll look at you and your website as a valuable place to turn.
If you own any type of small business it is very valuable to have a blog on your website. We have developed several blogs to tie right into existing sites, just like this one. If you would like to add a blog to your website, or even start a brand new website with a blog, we have the expertise to get it done. When you add a blog to a website there are certain configurations that will allow you to take full advantage of your efforts, so make sure the person integrating your blog know’s what they’re doing. Add a custom blog to your website today!
Posted in Small Business Advice | 1 Comment »
July 22nd, 2009
Many small business owners often wonder if their business needs a website. This is a very important decision and can make or break a small business in this competitive digital day and age.
A website is important for all business, whether they sell products online or not. A website adds credibility to a business. Having a well designed professional website for your small business shows that you are committed to your business and creates a professional image for your business. A website can be a great marketing tool and also compliments all other marketing media. Adding your website to your business cards, letterhead and advertisements adds to the effectiveness of your marketing plan.
A website is also a great reference for customers and every time they visit, if the website is professionally designed, you create a positive image and credibility for you business. Note that we mentioned “professionally designed”. This is very important. Some small business websites lack the professional image that a website should deliver. Your website will either scream “we are a professional, committed, high quality business” or it will say “my 12 year old son designed this website and our entire business is run like this”. So please, don’t be the latter. We see unprofessional, do it yourself websites all the time usually because the business owner is trying to save a few bucks. But in the long run, these companies are losing money from lack of a professional image. When potential customers visit these unprofessional websites, customers are driven away, contrary to the purpose of its intent. For those that are considering designing their own site, we suggest that you either have a professional site or none at all.
Having an online presence also expands the reach of your business. For many potential customers, in today’s digital age, a website is practically your business storefront. People search for products and services online, compare each by looking at the info on their websites, get directions, then head down to the brick and mortar shop. If you lack a website, you’re missing out on a whole lot of potential customers. It is important to have a website, but make sure it is professional, as we discussed earlier, so that your competitors online storefront doesn’t blow yours out of the water.
So, does your business need a website? We say YES. A professional website can increase your business image, increase the effectiveness of your marketing, and open up your business to a whole new audience. Also, web design is relatively inexpensive. Unlike most marketing costs, the major cost of a website is the initial design which is a one time cost. If you own a business and are considering a website, please contact us for a free consultation and we’ll be glad to show you what a website can do for your business and how we can make it happen.
Posted in Small Business Advice | No Comments »
