To take full advantage of positive reviews online it is absolutely imperative that a small business has a website. A positive review will attract interest to the business, leaving the potential customer wanting to find out more. A positive review does not close the deal, it only invokes interest. Once their is some interest created, the next step a consumer usually takes is to check out the business’ website to learn more about the services offered and whether the business is a right fit for the potential customer. When the user searches for a small business’ website only to find out that the business does not have one, a lot of the credibility and interest that the positive online review created is completely lost. When a small business doesn’t have a website it seems as if the small business doesn’t take their business seriously, and can really damage the business reputation. With over 80% over consumers researching businesses before the purchase, it is absolutely necessary for any small business to have a website.

At Simple Super Media Group we specialize in small business web design and can develop an online presence within any budget. If you own a small business don’t go another day without a website. Contact us today!

We developed MCA Automotive Service’s website with results in mind and we got just what we asked for. With a solid website and some of the best search engine optimization in the business we delivered an online presence that has taken MCA Automotive Services to new heights.

We welcome MCA Automotive Services to the internet and wish them the best of luck!

Most Important Tips for Higher Search Engine Placement

• Put your keywords in the “title” tag of your site. Make sure the keywords are in the beginning. Don’t make your title anymore than 7 words.
• Put keywords in your url’s. Name pages after their keywords.
• Make keyword density about 4-7% of the page. Anything higher than 10% looks suspicious to the search engines.
• Put your keywords in the H1 and H2 headings, but be sure the page has relevant content.

Somewhat Important Tips for Higher Search Engine Placement

• Have your keywords in the beginning of the document.
• Have your keywords in the “alt” tags for pictures to describe what the picture is to the search engines.
• Keyword proximity matters to the search engines. Having a phrase like “higher search engine placement” is not the same as having “higher” in one paragraph and “placement” in another paragraph.

Less Important Tips for Higher Search Engine Placement

• Adding keywords in meta tags is not even looked at by Google, although Yahoo! and Bing still consider them slightly.
• Optimizing for synonyms can be effective as most of the search engines can determine synonyms and include those words into the relevancy for your main keywords.

Bad Techniques for Higher Search Engine Placement

• Don’t dillute pages with keywords. Dilluting pages with keywords will take away form your main keywords and excessive keywords will reduce the relevancy of your pages.
• Don’t stuff the page with your keywords. Having a keyword-to-content ratio of more than 10% can hurt your page ranking because search engines will realize your trying to manipulate the search engine placement and they could possibly ban your from the results.

Follow these tips to increase your page relevancy and climb higher in the search engine rankings. We design sites that take search engine rankings into account from day one. If you would like a website designed make sure your designer has mastered SEO as well.

Blogs are Great for SEO. Adding a blog to your website is great for search engine optimization because you will be delivering freshly updated content on your site on a routine basis. Search engine spiders love this. Also a blog on you website allows you to grow the size of your website. If you blog is set up right you will be able to add additional keyword targeted articles, quickly and easily and in a SEO-friendly format.

Blogs Build Communities. Adding a blog to your website is great for building a community that will attract industry peers, allow you to interact with your clients and most of all attract new clients. By delivering information and allowing others to interact with your website blog, you create a community which will attract visitors and keep them coming back for more.

Blogs Demonstrate Expertise. By having a blog on your website you can show clients and potential customers that you really know what your doing. Adding a blog to your website allows you to share your knowledge with the rest of the world. Once people realize you have the expertise, they’ll look at you and your website as a valuable place to turn.

If you own any type of small business it is very valuable to have a blog on your website. We have developed several blogs to tie right into existing sites, just like this one. If you would like to add a blog to your website, or even start a brand new website with a blog, we have the expertise to get it done. When you add a blog to a website there are certain configurations that will allow you to take full advantage of your efforts, so make sure the person integrating your blog know’s what they’re doing. Add a custom blog to your website today!

A website is important for all business, whether they sell products online or not. A website adds credibility to a business. Having a well designed professional website for your small business shows that you are committed to your business and creates a professional image for your business. A website can be a great marketing tool and also compliments all other marketing media. Adding your website to your business cards, letterhead and advertisements adds to the effectiveness of your marketing plan.

A website is also a great reference for customers and every time they visit, if the website is professionally designed, you create a positive image and credibility for you business. Note that we mentioned “professionally designed”. This is very important. Some small business websites lack the professional image that a website should deliver. Your website will either scream “we are a professional, committed, high quality business” or it will say “my 12 year old son designed this website and our entire business is run like this”. So please, don’t be the latter. We see unprofessional, do it yourself websites all the time usually because the business owner is trying to save a few bucks. But in the long run, these companies are losing money from lack of a professional image. When potential customers visit these unprofessional websites, customers are driven away, contrary to the purpose of its intent. For those that are considering designing their own site, we suggest that you either have a professional site or none at all.

Having an online presence also expands the reach of your business. For many potential customers, in today’s digital age, a website is practically your business storefront. People search for products and services online, compare each by looking at the info on their websites, get directions, then head down to the brick and mortar shop. If you lack a website, you’re missing out on a whole lot of potential customers. It is important to have a website, but make sure it is professional, as we discussed earlier, so that your competitors online storefront doesn’t blow yours out of the water.

So, does your business need a website? We say YES. A professional website can increase your business image, increase the effectiveness of your marketing, and open up your business to a whole new audience. Also, web design is relatively inexpensive. Unlike most marketing costs, the major cost of a website is the initial design which is a one time cost. If you own a business and are considering a website, please contact us for a free consultation and we’ll be glad to show you what a website can do for your business and how we can make it happen.

As I always say, especially in industries such as beauty salons, where everything is about image, a professional website can really help to give a professional image of a business, leaving competitors without websites, or poorly designed sites, at a major competitive disadvantage.

The site is full of cool features. The site is only four pages but includes a blog, and a shopping cart which takes care of payment processing and file delivery. The site was developed to be pretty much turnkey, and all Nick has to do is upload his daily picks. His blog is used for testimonials and to announce news in the horse racing industry. The blog will help his site attract visitors, develop new content and create a community for his site.

As of today, less than a week after the site is up, Nick has notified us he has already made his first sale. Congratulations to Nick’sPicks for their site launch and we wish them luck.

Well unless your pockets are deep and you can afford expensive advertising campaigns, you should always start marketing your website using the numerous free marketing tools available online today. Believe it or not, even though these marketing tactics are free they happen to be very effective also.

Here are some great ways to market you website absolutely free:

1. Classified Ads:  CraigsList.com. Don’t miss out on this one. I can tell you from experience posting an ad about your services or business on Craig’s List will start bringing highly targeted traffic to your site right away. Also try backpage.com, which is basically just a Craig’s List wanna-be.

2. Blogs: Starting a blog is a great way to attract visitors. Fresh content is good for your audience and also for SEO (Search Engine Optimization). You can start a blog for free at Blogger.com, or have one incorporated into your site like this blog, which will really boost the value of your site (contact us if you would like more info on this).

3. E-Articles: Writing articles about your site takes a little time but is well worth it. This gives you a chance to tell your audience about yourself, attracts visitors and is also great for SEO. You can write articles and submit them to EzineArticles.com which people will read and can also post as content on their site if they link back to your site in the credits of the article. Another article submission site you should take advantage of is GoArticles.com

4. Social Networks: Making a MySpace page for your business can reap some great rewards. With MySpace being on of the highest traffic websites in the world, you should take advatage of this. With a little bit of web design work you can customize your page to include links to your site in the header of your page. MySpace also has free classifieds which should also be taken advantage of.

5. Free Directory’s: There are tons of free directories and listing your website in as many as possible will definitely help drive traffic to your website and boost your search engine rankings. The best fre directory is the Open Directory Project which is at dmoz.org. Getting in this directory is a must as many search engines use this site to build their own directories. Use search engines to find more free directories and submit your site to them all.

6. Local Search: If your website is promoting a local business, submit your site to local search directory’s such as Google Local Business Center and Yahoo! Local. Also be sure to submit your website to SuperPages.com which offers a completely free online yellow pages listing. Submit your site to as many local search engines and directories as you can find to take advantage of local search traffic and also boost your SEO.

7. Q & A Sites: Answering questions on the topic of your site shows your expertise and also gives your company a good reputation. You can answer questions that people have on sites like Yahoo! Answers and AnswerBag.com. One Yahoo! Answers, once you have answered enough questions and earned enough points, you’ll be able to put links to your site in your answers. This is another great way to get traffic to your site.

If you have any questions or for professional internet marketing services and web design, feel free to contact our firm.

Congratulations, to our client Scott, on his brand new website! We wish him the best of luck.