In this tutorial we will look at some tips and techniques you can use to arrange your pages to get higher search engine placement.

Most Important Tips for Higher Search Engine Placement

• Put your keywords in the “title” tag of your site. Make sure the keywords are in the beginning. Don’t make your title anymore than 7 words.
• Put keywords in your url’s. Name pages after their keywords.
• Make keyword density about 4-7% of the page. Anything higher than 10% looks suspicious to the search engines.
• Put your keywords in the H1 and H2 headings, but be sure the page has relevant content.

Somewhat Important Tips for Higher Search Engine Placement

• Have your keywords in the beginning of the document.
• Have your keywords in the “alt” tags for pictures to describe what the picture is to the search engines.
• Keyword proximity matters to the search engines. Having a phrase like “higher search engine placement” is not the same as having “higher” in one paragraph and “placement” in another paragraph.

Less Important Tips for Higher Search Engine Placement

• Adding keywords in meta tags is not even looked at by Google, although Yahoo! and Bing still consider them slightly.
• Optimizing for synonyms can be effective as most of the search engines can determine synonyms and include those words into the relevancy for your main keywords.

Bad Techniques for Higher Search Engine Placement

• Don’t dillute pages with keywords. Dilluting pages with keywords will take away form your main keywords and excessive keywords will reduce the relevancy of your pages.
• Don’t stuff the page with your keywords. Having a keyword-to-content ratio of more than 10% can hurt your page ranking because search engines will realize your trying to manipulate the search engine placement and they could possibly ban your from the results.

Follow these tips to increase your page relevancy and climb higher in the search engine rankings. We design sites that take search engine rankings into account from day one. If you would like a website designed make sure your designer has mastered SEO as well.

This entry was posted on Thursday, July 30th, 2009 at 7:02 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.